Archives for July 2015

Every once in a while, we start using a product that totally enchants us.  We feel like it fits us perfectly and we never want to put it down or quit using it.   It’s just that amazing.

What makes products like this so amazing?   What is the secret ingredient?   Is it the design and user experience (UX)?   Is it a new technology that was used?   Maybe it’s a new and innovative way for doing something?   All of these elements are essential to making products that we love, but rarely do these elements happen without a strong foundation of excellent requirements.

Excellent requirements start with a “deep and intimate understanding” of our buyers and users in our target markets.   Excellent requirements continue when we create a “shared understanding” of our buyers and users with those people who will design and develop the product.

In this webinar, Tom Evans will share ways to develop that deep and intimate understanding of buyers and users and then share techniques to communicate those requirements to enable the designers and developers to create amazing products.

Key Takeaways from participating in this webinar:

• Understand how bad requirements can lead to bad products.
• Learn multiple techniques for developing a deep understanding of your buyers and users.
• Identify multiple techniques for communicating requirements to the solution development team to ensure that they understand the context of your target buyers and users.