June 25, 2017

Webcast: Great Requirements Form the Foundation for Successful Products – July 16, 2015

Every once in a while, we start using a product that totally enchants us.  We feel like it fits us perfectly and we never want to put it down or quit using it.   It’s just that amazing.

What makes products like this so amazing?   What is the secret ingredient?   Is it the design and user experience (UX)?   Is it a new technology that was used?   Maybe it’s a new and innovative way for doing something?   All of these elements are essential to making products that we love, but rarely do these elements happen without a strong foundation of excellent requirements.

Excellent requirements start with a “deep and intimate understanding” of our buyers and users in our target markets.   Excellent requirements continue when we create a “shared understanding” of our buyers and users with those people who will design and develop the product.

In this webinar, Tom Evans will share ways to develop that deep and intimate understanding of buyers and users and then share techniques to communicate those requirements to enable the designers and developers to create amazing products.

Key Takeaways from participating in this webinar:

  • Understand how bad requirements can lead to bad products.
  • Learn multiple techniques for developing a deep understanding of your buyers and users.
  • Identify multiple techniques for communicating requirements to the solution development team to ensure that they understand the context of your target buyers and users.

 

Developing a Deep Understanding of Your Target Markets: The Starting Point for Great Product Management & Marketing – June 11

In my April 23rd Webinar, I presented the importance of becoming more Strategic as Product Managers and Product Marketers.  The starting point for this is to clearly understand our target markets.  Too much activity in Product Management/Marketing is guided by our own assumptions, internal discussions and anecdotal information.  If we are serious about being great Product Managers & Product Marketers, we must develop a deep (or dare I shall say intimate) understanding of our target markets.  In this webinar, we’ll show what you must learn about your target markets and how to do it?

Key Takeaways from participating in this webinar:

  • Learn the 3 key points you must know about your target markets
  • Discover essential frameworks that will allow you to effectively describe your target markets to sales, marketing and executive management.
  • Understand how this understanding leads to great Product Management & Product Marketing