Developing a Deep Understanding of Your Target Markets: The Starting Point for Great Product Management & Marketing – June 11

In my April 23rd Webinar, I presented the importance of becoming more Strategic as Product Managers and Product Marketers.  The starting point for this is to clearly understand our target markets.  Too much activity in Product Management/Marketing is guided by our own assumptions, internal discussions and anecdotal information.  If we are serious about being great Product Managers & Product Marketers, we must develop a deep (or dare I shall say intimate) understanding of our target markets.  In this webinar, we’ll show what you must learn about your target markets and how to do it?

Key Takeaways from participating in this webinar:

• Learn the 3 key points you must know about your target markets
• Discover essential frameworks that will allow you to effectively describe your target markets to sales, marketing and executive management.
• Understand how this understanding leads to great Product Management & Product Marketing