Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers Must Know and Do!

The following presentation is from my AIPMM Webinar deliver on Feb 14, 2014.

The Product Marketer is responsible for ensuring demand for a product in the market, and part of the responsibility is “guiding” marketing programs that will drive that demand. Without a clear understanding of the Product Marketer’s role in demand generation, demand generation programs too often lack clarity and focus and deliver marginal results. But what does this really mean for the Product Marketer? What must the Product Marketer know and be able to do to effectively drive demand?

In this webinar, you’ll learn:

• A clear definition of Product Marketing’s role in demand generation
• How to define program goals
• How to determine the best methods of customer acquisition
• How to define program metrics and monitor the marketing and sales funnel