August 16, 2017

Certified Product Marketing Manager Intensive Exam Prep

This two-day in-person course is consists of a day and half of class time followed by the the Certification Exam on the afternoon of the second day.  It provides an intensive review of concepts to help students to prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Marketing Manager (CPMM) credential. It is appropriate for those who have extensive product marketing experience and/or who have taken the 280 Group’s Optimal Product Management & Product Marketing three day in-person course. Students review the key concepts and terminology used in the exam as well as strategy for answering the exam questions and a Q&A for anything else they want to review.

Course Prerequisites:

Course & Exam Costs:

  • Intensive in-person prep course and exam ($395 value): $1,495
  • AIPMM membership (required to take the exam): $125
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About the Certified Product Marketing Manager Credential

The CPMM® certification differs from an educational or methodology designation in that it is based upon global best practices that have been determined by analysis of actual practitioners in the field, and, therefore, continue to evolve with the profession.  The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline.

AIPMM CPMM Certification Logo

The CPMM® certification crosses both industry and national barriers making those holding the credential uniquely qualified to lead any product wherever it may be in the life cycle.

Individuals holding the CPMM certification validate their product marketing skills in the areas of:

  • Optimize commercialization
  • Develop strategic marketing functions throughout the product lifecycle
  • Create & execute the marketing plan & budget
  • Manage deliverables & campaigns
  • Drive customer acquisition & revenue
  • Assess the market, competition & trends
  • Translate insights into compelling business opportunities
Register for CPMM Intensive - Austin