Pricing is the fastest and most effective way for companies to increase profitability. Studies show that a 1% increase in pricing has a greater positive impact on profitability than does a 1% increase in sales volume or a 1% decrease in costs. Unfortunately, too many companies think tactically about pricing and do not effectively price for profitability. In this webinar, we’ll discuss common mistakes that companies make in pricing and identify best pricing practices that will enable them to maximize company profitability.
Key Takeaways from participating in this webinar:
- Understand key principles for defining pricing
- Connect your pricing strategy to your Go-to-Market strategy
- Discover ways to define your price based upon your value proposition
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