February 24, 2018

Optimal Product Management

Optimal Product Management & Product Marketing (OPM)™ is a three day training course that teaches participants the foundational knowledge and skills that are necessary to be highly effective as Product Managers and Product Marketers and helping their companies consistently create, launch and market winning products.  In the OPM training, participants will learn to:

  • Identify profitable market opportunities;
  • Create more effective products that address the needs of that market and;
  • Develop a market strategy that results in successful commercialization of those products.

Register for Optimal Product Management - Austin

Course Learning Objectives:

During the OPM training, participants will learn the following:

  •  Obtain a deep understanding of how great companies do Product Management and Product Marketing.
  • Learn skills and knowledge necessary to be excellent Product Manager and/or Product Marketing Manager in ANY company or industry.
  • Effectively manage and market any product at any stage of the product lifecycle.
  • Apply the product management process effectively for a specific product.
  • Begin preparation to take the exam (optional) to earn the prestigious Certified Product Manager (CPM) and/or Certified Product Marketing Manager (CPMM) credential

Optimal Product Management Overview

The foundation of the Optimal Product Management & Product Marketing training is the 280 Group Optimal Product Process™. The process provides a comprehensive, flexible and powerful process that can be applied to each participant’s situation. Each phase of the framework and lifecycle is explained thoroughly and then the corresponding templates and deliverables that map to the framework are then used as working exercises in the class with relevant examples presented.


Training Deliverables

Each participant receives the following:

  • Three Day Optimal Product Management & Product Marketing Course
  • Printed copies of all course materials and slides
  • Optimal Product Process handbook (a reference book with more in-depth information for each lifecycle phase)
  • Certificate of completion for the course
  • Single user license for the Product Life Cycle Toolkit™, which includes the nine core templates ($US 99 value)

Training Benefits

During this three day training program, the participant and their companies realize the following benefits:

  • Learn to work much more effectively with your team and stakeholders.
  • Gain a thorough understanding of worldwide standards and how to apply them for current and future situations.
  • Increase the ability to advance their careers.
  • Achieve credibility with their team and stakeholders by having a complete understanding of the entire product lifecycle
  • Obtain the knowledge and the skills with the corresponding tools to be far more productive and effective
  • Understand how to effectively manage any product at any phase within the product lifecycle


  • Course: ($1,995 per person)

Register for Optimal Product Management - Austin