October 22, 2017

What “Levers of Control” Do Product Managers & Product Marketers Have to Drive Revenue & Product Success

Way too often in the world of Product Management and Product Marketing, we complain that we can’t take responsibility for achieving revenue and success metrics for our products as there are too many factors outside of our control.

  • We can’t make Engineering develop the right product with the right quality!
  • Salespeople will sell what they want to in order to maximize their income!
  • Marketing is so focused on making pretty stuff, they forget about our products!

While we don’t have direct authority over any of these roles, we do have “Levers of Control”, that when effectively used, will better align your key stakeholders to support the success of your product in the market, enabling you to take responsibility for Product Success.

Your “Levers of Control” are directly tied to the Foundations of Marketing.

  • Market Analysis
  • Go-to-Market Strategy
  • 4 P’s  – Product, Price, Place, Promotion

Please join me for my Webinar on Thursday, April 23 – The Strategic Role of Product Management & Product Marketing and learn what these levers of control are and how you can use them to make yourself a more Strategic Product Manager or Product Marketer.

Register for Webinar

In the following months, we’ll address each one of these levers of control in more detail via my Go-to-Market Webinar Series.

 

 

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