The Rise of the Software Product Manager Webinar

Webinar in Conjunction with AIPMM

As the Software as a Service (SaaS) market continues to grow and change the landscape of IT products, some people are saying that the software product manager is an irrelevant and dying breed.  While SaaS has changed some aspects for the Product Manager, such as the pace of new releases, the opportunity for increased influence of the user community and the ability to collect more useful data, these changes do not make the SaaS product manager irrelevant, but they do require the SaaS Product Manager to learn new skills and to use new tools in order for them to be effective and valuable in the world of SaaS.

In this webinar, we’ll demonstrate how the principles of product management continue to apply to SaaS companies and then present a survey of effective product management practices currently being used by SaaS Product Managers.

Attendees will learn:
How the principles of product management continue to apply to SaaS companies.
Effective product management practices and tools currently being used by SaaS Product Managers.
Recommendations on how to achieve greater effectiveness with your SaaS Product Management Team.

About The Speaker
Tom Evans has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom is a contributing author to two best-selling books on product management and product marketing:  The 42 Rules of Product Management and The 42 Rules of Product Marketing and blogs on the topics of startups, product management, product marketing, global marketing and innovation.

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.  Tom has achieved the designations of Certified Product Manager (CPM®),  Certified Product Marketing Manager (CPMM®) and Agile Certified Product Manager (ACPM®) from the Association of International Product Marketers and Managers (AIPMM).